We see things differently……….
At Midwest Labs our goal is not be to be a mega lab; our goal is to be your lab. We are the lab that accommodates your individual practice needs, by your agenda, not ours.
We have proudly served the independent eye care professional since 1973. While over 100,000 Rx’s are processed annually, we take pride in knowing our customers by name, not a number. Being independent ourselves, we understand your goals for individual success.
Choose from our exclusive Naturalite line of digital designs or the well known branded products such as Varilux, Carl Zeiss Vision, Shamir, Hoya, Seiko, Vision Ease, Younger and Kodak. Our expansive inventory ensures 90% of all Rx’s are filled the same day as ordered.
To meet your customer’s expectations, a quick turnaround is a must. Our facility houses digital lens processing, an anti-reflective coating facility and sophisticated finish capabilities under one roof, to satisfy your patient’s demands. No longer will you need to segregate lab work. You can confidently send all frames including Maui Jim, Oakley, Lindberg and Mykita with the expectation of receiving superior craftsmanship.
Beyond service and quality, understanding your practice’s potential is an essential component of your lab relationship. Custom practice management reports are designed to help uncover growth opportunities. Promotions are strategically developed to showcase the latest technology and advancements to enhance your patient’s visual experience.
With an average of 17 years experience in the optical market, our staff has the expertise that you can rely on for job recommendation and superior quality. Committed to education, we employ ABO Certified Opticians and speakers to ensure you are kept up-to-date in the vastly changing market.
With all the amenities of a mega lab, we continue to hold true to the grounded Midwestern principles that are the foundation of our success. A live person at our facility will always answer the phone to assist you. Always.